Privacy Policy

Last updated: October 30, 2026

Daniel Diyepriye Beauty operates this store and website, including the content, features, tools, products, and services available through them (the “Services”). Shopify powers the Services.

This Privacy Policy explains how we collect, use, and disclose personal information when you visit or use the Services, make a purchase, or contact us. It also explains your privacy choices and rights.

Personal information we collect

“Personal information” means information that identifies you or can reasonably be linked to you. Depending on how you use the Services and where you live, we may collect:

• Contact details: your name, billing and shipping addresses, phone number, and email address.
• Payment details: payment card or financial account information, transaction details, payment method, and payment confirmation.
• Account details: your username, password, preferences, and settings.
• Transaction details: products you view, add to your cart or wishlist, purchase, return, exchange, or cancel, and your purchase history.
• Communications: information you provide when contacting customer support or communicating with us.
• Device details: information about your device, browser, network connection, IP address, and other identifiers.
• Usage details: information about how and when you use or navigate the Services.

How we collect personal information

We may collect personal information:

• Directly from you when you create an account, shop, contact us, or otherwise provide information.
• Automatically when you use the Services, including through cookies and similar technologies.
• From service providers who collect or process information on our behalf.
• From our partners or other third parties.

How we use personal information

Depending on how you use the Services, we may use your personal information to:

• Provide and improve the Services: process payments and orders, arrange delivery, manage accounts, handle returns and exchanges, remember preferences, recommend products, and improve your shopping experience.
• Market and advertise: send promotional communications by email, text message, or post, and show relevant advertising on our Services or other websites. We use personal information for marketing texts only where the relevant marketing consent requirements are met.
• Protect our Services: authenticate accounts, help prevent fraud, investigate illegal or unsafe activity, and protect our customers and business.
• Communicate with you: respond to enquiries, provide customer support, and maintain our relationship with you.
• Meet legal requirements: comply with the law, respond to valid legal requests, and enforce our terms and policies.

How we disclose personal information

We may disclose personal information in the following circumstances:

• To Shopify and service providers that help us operate our store, such as providers of payment processing, analytics, customer support, cloud storage, fulfilment, shipping, and messaging services.
• To business and marketing partners who help us provide marketing services or advertising. Those partners use information under their own privacy notices. Depending on where you live, you may opt out of certain targeted advertising or data sharing here (https://danieldiyepriyebeauty.com/pages/data-sharing-opt-out).
• When you ask us to share information or consent to a disclosure, such as for delivery or when using a social media feature.
• Within our corporate group, including businesses operating within African Luxury Group, as described below.
• In connection with a business transaction, to comply with legal obligations, to enforce our terms or policies, or to protect our rights, our customers, and others.

Phone numbers and SMS marketing

We collect phone numbers you provide through checkout, sign-up forms, or when you contact us. We use them to fulfil orders, provide customer support, and, where you have specifically opted in, send SMS marketing. We store phone numbers and related consent records in our business systems and with service providers that help operate our store and messaging. We retain this information only as long as needed for these purposes or as required by law.

We may share your phone number and SMS consent status with Shopify and other SMS service providers so they can send, manage, and measure messages on our behalf. We may also share them with businesses operating within African Luxury Group for their own marketing, but only where you have specifically opted in to SMS marketing from the relevant business. The business or businesses covered by the opt-in will be identified when consent is requested. Providing your number for order or delivery updates, or opting in to Daniel Diyepriye Beauty marketing, does not by itself subscribe you to marketing from other group businesses.

You can withdraw SMS marketing consent using the unsubscribe link in a marketing text, or by replying STOP where replies are supported. You can ask to access, correct, or delete your personal information by emailing send@danieldiyepriyebeauty.com (mailto:send@danieldiyepriyebeauty.com), subject to applicable legal requirements.

Shopify’s role

Shopify hosts the Services and collects and processes personal information about your access to and use of them. Information you submit through the Services is shared with Shopify and may be processed by third parties in other countries to provide and improve the Services.

We also use certain Shopify features that use information about your interactions with our store, other merchants, and Shopify. For those features, Shopify is responsible for processing personal information and responding to applicable rights requests. Learn more in the Shopify Consumer Privacy Policy (https://www.shopify.com/legal/privacy) and visit the Shopify Privacy Portal (https://privacy.shopify.com/en).

Third-party websites and links

The Services may link to websites or platforms operated by third parties. We don’t control those sites and aren’t responsible for their privacy, security, content, or accuracy. Review their privacy policies and terms before using them. A link on our Services does not necessarily mean we endorse that site or its operator.

Information you share on public or semi-public third-party platforms may be visible to other users and may be used by those platforms or others.

Children’s information

The Services aren’t intended for children, and we don’t knowingly collect personal information from children below the age of majority in their jurisdiction. If you’re a parent or guardian and believe a child has provided us with personal information, contact us using the details below to request its deletion.

As of the date of this policy, we don’t have actual knowledge that we sell or share personal information of individuals under 16, as those terms are defined by applicable law.

Security and retention

No security measure is perfect, and we can’t guarantee absolute security. Information sent to us may not be secure while in transit, so avoid using unsecured channels to send sensitive information.

We keep personal information for as long as needed to maintain your account, provide the Services, meet legal obligations, resolve disputes, and enforce our agreements and policies.

Your rights and choices

Depending on where you live, you may have the right to:

• Request access to personal information we hold about you.
• Request deletion or correction of your personal information.
• Request a copy of your information or, in certain circumstances, its transfer to another party.
• Object to or ask us to restrict certain processing.
• Withdraw consent where we rely on consent to process your information.
• Opt out of certain sales, sharing, or targeted advertising, as defined by applicable law.

You can opt out of targeted advertising or data sharing here (https://danieldiyepriyebeauty.com/pages/data-sharing-opt-out). If your browser sends a Global Privacy Control signal, we’ll treat it as an opt-out request where required by law and, where possible, apply it to the associated account. We don’t recognize other “Do Not Track” signals.

You can unsubscribe from promotional emails using the unsubscribe option in the email. We may still send non-promotional messages about your account or orders. You can withdraw SMS marketing consent using the unsubscribe link in a marketing text, or by replying STOP where replies are supported.

To exercise your rights, contact us using the details below. We may need to verify your identity and may decline a request where the law permits. You may use an authorised agent where permitted by law; we may ask for proof of that authorisation.

For more information about data Shopify processes, visit the Shopify Privacy Portal (https://privacy.shopify.com/en).

Complaints

If you have concerns about how we process your personal information, contact us using the details below. Depending on where you live, you may also be able to appeal our decision or complain to your local data protection authority.

International transfers

We may transfer, store, and process your personal information outside your country. If we transfer information outside the UK or European Economic Area, we rely on recognised transfer safeguards, such as approved standard contractual clauses, unless the destination has been recognised as providing an adequate level of protection.

Changes to this policy

We may update this Privacy Policy to reflect changes to our practices or for operational, legal, or regulatory reasons. We’ll post the revised version here, update the “Last updated” date, and provide any notice required by law.

Contact

For questions about this policy or to exercise your privacy rights, email send@danieldiyepriyebeauty.com (mailto:send@danieldiyepriyebeauty.com). Other contact details are available in our Contact Information policy (https://danieldiyepriyebeauty.com/policies/contact-information).

For applicable data protection laws, Daniel Diyepriye Beauty is the data controller of your personal information.